How LEVER Uses CPAY Payment Processing
Behind every Web3 marketing platform there is a layer most users never think about — payments.
Creators expect to get paid on time.
Brands expect clear settlement and transparency.
And the platform needs all of this to work smoothly, without manual operations or constant support involvement.
That’s exactly where the partnership between CPAY and LEVER begins.
LEVER connects Web3 brands with creators and influencers. As the platform grows and campaigns scale, handling crypto payments becomes a core part of the product — not just an auxiliary feature. This partnership brings CPAY into LEVER’s infrastructure as the payment processing layer that keeps these flows running automatically.
About LEVER
LEVER is a Web3 marketing platform built for crypto-native teams and creators. It helps projects launch and manage influencer campaigns, match with relevant creators, and run performance-driven marketing initiatives across social platforms.
Because LEVER operates fully in the Web3 space, payments are naturally crypto-based. Campaigns often involve multiple participants, ongoing balances, and payouts tied to campaign activity. Managing these payments manually would slow down operations and create friction for both brands and creators.
To avoid this, LEVER relies on dedicated payment infrastructure.
Why Payments Matter in Web3 Marketing
In traditional marketing platforms, payments are often handled offline or through banks. In Web3, that approach doesn’t work.
Creators expect fast crypto payouts.
Brands want predictable and transparent settlement.
The platform needs everything to be traceable and automated.
For LEVER, payments are not just “sending funds”. They are part of the campaign workflow itself. That’s why LEVER chose to integrate CPAY directly into the platform.
How LEVER Uses CPAY
As part of the partnership, LEVER has integrated the CPAY API to process all incoming and outgoing crypto payments.
When a user needs to top up their balance on LEVER, they receive a deposit address generated via CPAY. The user sends crypto to this address, CPAY processes the transaction on-chain, and the funds are directed to the correct LEVER account. Once confirmed, LEVER immediately shows the updated balance.
Withdrawals follow the same logic. A user requests a withdrawal, CPAY processes the on-chain transaction, and LEVER displays the result to the user. The entire flow — from transaction detection to confirmation — is handled automatically.
There are no manual checks, no spreadsheet tracking, and no delayed payouts. Payments simply become part of the platform’s normal operation.
What This Partnership Enables
By using CPAY as its payment processing layer, LEVER simplifies one of the most complex parts of operating a Web3 platform.
Payments between brands, creators, and the platform are handled automatically.
Operational overhead around crypto transactions is reduced.
Payment flows scale naturally as the platform grows.
Most importantly, LEVER can focus on building marketing tools and creator experiences, while CPAY takes care of the payment infrastructure behind the scenes.
Closing
The CPAY <> LEVER partnership is a practical example of how Web3 platforms are built today.
LEVER focuses on connecting brands and creators.
CPAY handles crypto payments in the background.
Together, they create a smoother experience for everyone involved — without adding unnecessary complexity.
If you’re building a Web3 platform and need automated crypto payment processing as part of your product, CPAY is open to partnerships and collaboration.
